The Parallax

The Parallax is a tech security and privacy news blog founded by cybersecurity journalist Seth Rosenblatt, with contributions from a roster of nearly 50 industry experts, researchers, and reporters.

August 19, 2019 - Personalization is the new mantra of marketers—and most people are perfectly okay with that. But when does personalization cross the line into invasive? And what can uncomfortable consumers do about blocking it?


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