Customer Relationship Management (CRM)

Customer Relationship Management (CRM) refers to software that makes organizations work better. A CRM collects, keeps, and manages data of customer interactions from across all channels. Data is then analyzed and used to streamline processes, automate tasks, improve services, and make these services more personal (to name a few).

Some of the benefits for using CRM includes employees becoming highly more efficient, knowledge sharing is improved among peers, and a greater understanding is achieved due to increased transparency in tasks and processes.

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