Is it game over for VR advergaming?

An ad trial in paid-for VR game Blaston has… not go well. Is it a temporary setback, or has Advergaming met its end-of-level boss?

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Exploring the virtual worlds of advergaming

With a spot of tracking-related controversy ruffling feathers in gaming circles, now is a good time to become familiar with some of the advertising methods used for, and in, video games. Ladies and gents, welcome to advergaming.

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