There’s been a number of major data breaches and leaks revealed in the last few days, and we take a look at three of the biggest: Adidas, Ticketmaster, and marketing firm Exactis.
Snapchat is now called Snap Inc. CEO Evan Spiegel talks about 3V advertising, the platform his company adapted for ad monetization. Then he unveils a new “toy” you can wear like Google Glass, but works more like GoPro. Boom.
Malvertising continues to be one of the biggest and most effective infection mechanism which, for the most part, is based on rogue advertisers inserting malicious ads in the machine. We wrote several stories about this subject, but today, we wanted to get into a particular concept that is behind all of this called real-time bidding (RTB).