Online content is largely powered and paid for by advertising. Almost every site you visit, every forum you browse, and even…
Tag: analytics
Will Google’s Privacy Sandbox take the bite out of tracking cookies?
Third-party cookies have been the lynchpin of online advertising for many years. Plans to phase cookies out forever continue to run…
Exploring the virtual worlds of advergaming
Games and analytics services ran into one another headfirst recently, in a spat related to the game Conan Exiles. Developers had…