How much personalization is too much?

Personalization is the new mantra of marketers—and most people are perfectly okay with that. But when does personalization cross the line into invasive? And what can uncomfortable consumers do about blocking it?

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Google’s Nest fiasco harms user trust and invades their privacy

Last month, Google announced that its Nest Secure would be updated to work with Google Assistant software. The problem? Google never told users its product had a microphone to begin with. Simple oversight or invasion of privacy? We break it down.

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