Google will soon roll out its Tracking Protection feature to some randomly chosen users in order to prepare for a full deployment.
Tag: floc
ICO challenges adtech to step up privacy protection
The UK Information Commissioner’s Office (ICO) wants the advertising industry to come up with new initiatives that address the risks of…
How social media mistakes can impact cybersecurity
We talked to members of our Malware Removal Support team and asked them what kind of problems they get asked to…
A week in security (June 14 – June 20)
Last week on Malwarebytes Labs: Other cybersecurity news: Stay safe, everyone!
A week in security (April 12 – 18)
Last week on Malwarebytes Labs, our podcast featured Troy Hunt, Chloé Messdaghi, and Tanya Janca who discussed security fatigue with us….
Chrome users, here’s how to opt out of the Google FLoC trial
Two weeks after Google launched a trial to replace run-of-the-mill online user tracking with new-fangled online user tracking, several companies and…
Millions of Chrome users quietly added to Google’s FLoC pilot
Last month, Google began a test pilot of its Federated Learning of Cohorts—or FLoC—program, which the company has advertised as the…
A week in security (January 25 – January 31)
January 28 was Data Privacy Day, but for Malwarebytes Labs, it was Data Privacy Week. As such, we’re packed with more…
Google FLoC puts ad trackers on a cookie-free diet
Cookie tracking is dying and Google needs a replacement. It’s betting on FLoC, an ad tracking technology that lets it understand…