We take a look at a study which dives into the connection between popular UK based charity organisations and tracking, Real Time Bidding, and data analysis
We take a look at Bluetooth beacons and their role behind the scenes in many real-world marketing campaigns—whether you’re aware of it or not.
We explore some of the ways social media use personal data to fuel advertising and keep the profits flowing.
The Nextdoor neighborhood app sends out snail mail letters to neighbors on behalf of its users. Is this a scam—or an ill-conceived marketing plan?