Google FLoC puts ad trackers on a cookie-free diet

Browsers are phasing out third-party cookies. Google needs a cookie replacement that respects your privacy, fast. Is FLoC the answer?

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Will pay-for-privacy be the new normal?

As the US considers new data privacy laws, at least two new proposals include calls to exchange money for privacy—an unwelcome bargain for users. Before pay-for-privacy becomes law, privacy as a right should become industry practice.

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