Adware
Adware, short for advertising supported software, is arguably the forerunner of the modern day PUP (Potentially Unwanted Program). Adware is typically a standalone program which displays adverts to the end-user in a variety of forms: inside the program itself, or via pop-ups, slide-in adverts, browser pop-ups, inserted adverts, or altered website content. The revenue generated by the adverts is how the program the adware is attached to is paid for, meaning the end-user receives their desired tool or service for “free.” Unfortunately, adware has a history of dubious value propositions, and what is initially offered can often turn out to be a scam or not what the end-user intended.